/* Multitude Creative — site styles (v4 "professional")
   Type: Schibsted Grotesk, sentence case, one family throughout.
   Palette: deep ink, warm paper, one gold accent reserved for primary actions.
   House rules: flat color only (no gradients), no icons, no pills, no lift/scale hovers. */

/* Self-hosted Schibsted Grotesk (Latin), from @fontsource */
@font-face { font-family: "Schibsted Grotesk"; font-style: normal; font-weight: 400; font-display: swap; src: url("/fonts/schibsted-grotesk-latin-400-normal.woff2") format("woff2"); }
@font-face { font-family: "Schibsted Grotesk"; font-style: normal; font-weight: 500; font-display: swap; src: url("/fonts/schibsted-grotesk-latin-500-normal.woff2") format("woff2"); }
@font-face { font-family: "Schibsted Grotesk"; font-style: normal; font-weight: 600; font-display: swap; src: url("/fonts/schibsted-grotesk-latin-600-normal.woff2") format("woff2"); }
@font-face { font-family: "Schibsted Grotesk"; font-style: normal; font-weight: 700; font-display: swap; src: url("/fonts/schibsted-grotesk-latin-700-normal.woff2") format("woff2"); }
@font-face { font-family: "Schibsted Grotesk"; font-style: italic; font-weight: 400; font-display: swap; src: url("/fonts/schibsted-grotesk-latin-400-italic.woff2") format("woff2"); }
@font-face { font-family: "Schibsted Grotesk"; font-style: italic; font-weight: 500; font-display: swap; src: url("/fonts/schibsted-grotesk-latin-500-italic.woff2") format("woff2"); }

:root {
  --ink: #0E1726;        /* primary dark */
  --ink-2: #162133;      /* raised dark */
  --paper: #FBFAF7;      /* page */
  --surface: #F2F0EA;    /* quiet panels */
  --text: #12161D;
  --text-2: #565D68;     /* secondary text */
  --line: #E2DFD7;
  --line-strong: #12161D;
  --on-dk: #EEF0F3;
  --on-dk-2: #A2AAB6;
  --line-dk: #253246;
  --accent: #F2B22E;     /* gold: buttons and small marks only */
  --accent-2: #DFA11E;
  --font: "Schibsted Grotesk", "Helvetica Neue", Arial, sans-serif;
  --gutter: 40px;
  --max: 1240px;
  --r: 4px;
}

* { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body { margin: 0; background: var(--paper); color: var(--text); font: 400 17px/1.6 var(--font); -webkit-font-smoothing: antialiased; }
img, video { max-width: 100%; }
/* width/height attributes reserve space; CSS still controls the rendered height. */
img { height: auto; }
/* Responsive <picture> wrappers from the image plugin should not change layout. */
picture { display: contents; }
picture > source { display: none; }
a { color: inherit; }
h1, h2, h3, h4 { font-family: var(--font); font-weight: 600; margin: 0; letter-spacing: -.022em; line-height: 1.06; text-wrap: balance; }
p { margin: 0 0 14px; }
.wrap { max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); }
.skip { position: absolute; left: -9999px; top: 8px; background: var(--accent); color: var(--ink); padding: 10px 14px; font-weight: 600; z-index: 100; }
.skip:focus { left: 8px; }
:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; }

/* ---------- buttons ---------- */
.btn { display: inline-block; font: 600 16px/1 var(--font); padding: 15px 22px; border-radius: var(--r); background: var(--accent); color: var(--ink); text-decoration: none; border: 1px solid var(--accent); cursor: pointer; transition: background-color .15s, border-color .15s, color .15s; }
.btn:hover { background: var(--accent-2); border-color: var(--accent-2); }
.btn.navy { background: var(--ink); border-color: var(--ink); color: #fff; }
.btn.navy:hover { background: var(--ink-2); border-color: var(--ink-2); }
.btn.sm { padding: 11px 16px; font-size: 15px; }
.btn.lg { padding: 18px 26px; font-size: 17px; }
.textlink { font-weight: 500; text-decoration: underline; text-decoration-thickness: 1px; text-underline-offset: 5px; transition: color .15s; }
.textlink:hover { color: var(--accent); }

/* ---------- wordmark ---------- */
.plate { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; font-size: 19px; line-height: 1; letter-spacing: -.015em; white-space: nowrap; }
.plate::before { content: ""; width: 14px; height: 14px; background: var(--accent); flex: none; }
.plate b { font-weight: 700; }
.plate i { font-style: normal; font-weight: 400; color: var(--text-2); margin-left: -4px; }
.plate.rev i { color: var(--on-dk-2); }

/* ---------- top bar + header ---------- */
.util { background: var(--ink); color: var(--on-dk-2); font-size: 14px; text-align: center; padding: 9px var(--gutter); }
.util { display: block; text-decoration: none; transition: color .15s; }
.util b { color: var(--on-dk); font-weight: 600; white-space: nowrap; }
.util u { color: var(--accent); font-weight: 600; text-decoration-thickness: 1px; text-underline-offset: 3px; white-space: nowrap; }
.util:hover { color: var(--on-dk); }
.site-header { position: sticky; top: 0; z-index: 50; background: rgba(251, 250, 247, .97); border-bottom: 1px solid var(--line); }
.site-header .wrap { display: flex; justify-content: space-between; align-items: center; gap: 24px; height: 72px; }
.site-nav { display: flex; gap: 32px; list-style: none; margin: 0; padding: 0; font-weight: 500; font-size: 15px; }
.site-nav a { text-decoration: none; color: var(--text-2); transition: color .15s; }
.site-nav a:hover { color: var(--text); }
.menu-btn { display: none; }

/* ---------- hero ---------- */
.hero { position: relative; overflow: hidden; background: var(--ink); color: #fff; height: clamp(600px, min(calc(100vh - 110px), 56.25vw), 1300px); display: flex; align-items: center; }
.hero picture { position: absolute; inset: 0; }
.photo { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: 50% 55%; z-index: 0; }
.vid { display: none; }
.vid.on { display: block; }
.tint { position: absolute; inset: 0; z-index: 1; background: rgba(9, 15, 25, .64); pointer-events: none; }
.hero .copy { position: relative; z-index: 2; width: 100%; max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); }
.hero h1 { font-size: clamp(48px, 5.6vw, 82px); font-weight: 600; letter-spacing: -.032em; line-height: 1.0; max-width: 12ch; margin-bottom: 26px; }
.hero p { font-size: 19px; color: #D9DEE5; max-width: 40ch; }
.hero .ctas { display: flex; align-items: center; gap: 28px; flex-wrap: wrap; margin-top: 34px; }
.vid-toggle { position: absolute; z-index: 3; bottom: 20px; left: max(var(--gutter), calc((100% - var(--max)) / 2 + var(--gutter))); font: 500 13px/1 var(--font); color: #D9DEE5; background: transparent; border: 1px solid rgba(255, 255, 255, .35); border-radius: var(--r); padding: 8px 12px; cursor: pointer; transition: border-color .15s, color .15s; }
.vid-toggle:hover { border-color: #fff; color: #fff; }

/* hero phone: lock screen with incoming leads */
.hero-phone { position: absolute; z-index: 2; top: 50%; right: max(var(--gutter), calc((100% - var(--max)) / 2 + var(--gutter))); width: 300px; height: 612px; margin-top: -306px; background: #07090D; border-radius: 48px; padding: 9px; box-shadow: 0 0 0 1px rgba(255, 255, 255, .14), 0 30px 80px rgba(0, 0, 0, .45); }
.hp-screen { position: relative; width: 100%; height: 100%; border-radius: 40px; overflow: hidden; background: #1B2230; padding: 16px 12px; }
.hp-island { width: 92px; height: 26px; border-radius: 14px; background: #07090D; margin: 0 auto 26px; }
.hp-clock { text-align: center; color: #F2F4F7; margin-bottom: 24px; }
.hp-date { display: block; font: 500 14px/1 var(--font); color: #C3CAD4; margin-bottom: 6px; }
.hp-time { display: block; font: 500 68px/1 var(--font); letter-spacing: -.04em; }
.hp-notes { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; }
.hp-note { background: rgba(255, 255, 255, .1); color: #F2F4F7; border-radius: 16px; padding: 11px 13px 12px; display: grid; grid-template-columns: 1fr auto; gap: 1px 10px; }
.hp-note .hp-app { font-size: 11px; font-weight: 500; color: #AAB2BE; }
.hp-note time { font-size: 11px; color: #AAB2BE; text-align: right; }
.hp-note b { grid-column: 1 / -1; font-size: 14px; font-weight: 600; margin-top: 3px; }
.hp-note p { grid-column: 1 / -1; margin: 0; font-size: 13px; line-height: 1.38; color: #D3D9E1; }
.hp-note.enter { animation: note-in .5s cubic-bezier(.2, .7, .2, 1) both; }
@keyframes note-in { from { opacity: 0; transform: translateY(-12px); } to { opacity: 1; transform: none; } }
@media (prefers-reduced-motion: reduce) { .hp-note.enter { animation: none; } }

/* ---------- proof strip ---------- */
.proofband { background: var(--paper); border-bottom: 1px solid var(--line); }
.proof { display: grid; grid-template-columns: repeat(4, 1fr); }
.proof div { padding: 34px 28px 32px; border-left: 1px solid var(--line); font-size: 15px; color: var(--text-2); line-height: 1.45; }
.proof div:first-child { border-left: 0; padding-left: 0; }
.proof b { display: block; font-size: 26px; font-weight: 600; letter-spacing: -.02em; color: var(--text); margin-bottom: 6px; line-height: 1.1; }

/* ---------- sections ---------- */
section.block { padding: 120px 0; }
.sec-head { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: end; margin-bottom: 56px; }
.sec-head h2, .big-h2 { font-size: clamp(36px, 3.8vw, 54px); color: var(--text); max-width: 16ch; }
.sec-head p { max-width: 46ch; color: var(--text-2); margin: 0; font-size: 18px; justify-self: end; }
.lede { font-size: 19px; color: var(--text-2); max-width: 46ch; margin-top: 22px; }

.statement { padding: 128px 0 120px; display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: center; }
.statement h2 { font-size: clamp(40px, 4.4vw, 64px); max-width: 13ch; }
.statement p { font-size: 19px; color: var(--text-2); max-width: 46ch; margin-top: 28px; }
.statement p strong { color: var(--text); font-weight: 500; }
.collage { display: grid; grid-template-columns: 1.15fr 1fr; grid-template-rows: 1fr 1fr; gap: 8px; height: 540px; }
.collage img { width: 100%; height: 100%; object-fit: cover; display: block; }
.collage .c1 { grid-row: 1 / 3; object-position: 56% 50%; }
.collage .c2 { object-position: 55% 50%; }

/* business types: a quiet static list */
.marquee { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); background: var(--surface); }
.marquee .track { max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); display: grid; grid-template-columns: repeat(6, 1fr); }
.marquee span { font-size: 15px; font-weight: 500; color: var(--text-2); text-align: center; padding: 18px 8px; border-left: 1px solid var(--line); line-height: 1.2; }
.marquee span:nth-child(6n+1) { border-left: 0; }
.marquee span:nth-child(-n+6) { border-bottom: 1px solid var(--line); }
.marquee span[aria-hidden] { display: none; }
.marquee span i { display: none; }

/* service tiles */
.tiles { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; }
.tile { display: flex; flex-direction: column; }
.tile img { width: 100%; aspect-ratio: 4 / 3; object-fit: cover; display: block; }
.tile > div { padding: 24px 0 0; border-top: 0; }
.tile .n { display: none; }
.tile h3 { font-size: 24px; margin-bottom: 10px; }
.tile p { color: var(--text-2); font-size: 16px; margin: 0; max-width: 38ch; }

/* hero note under the buttons */
.hero-note { margin: 22px 0 0; font-size: 15px !important; font-weight: 500; color: #fff !important; }

.hero-note b { color: var(--accent); font-weight: 600; }
.inline-cta { margin-top: 40px; display: flex; align-items: center; gap: 20px; flex-wrap: wrap; }
.inline-cta p { margin: 0; color: var(--on-dk-2); font-size: 15px; max-width: 26ch; }
.offer .after { margin-top: 26px; font-size: 16px; }

/* pricing: pay once */
.pay-sec { background: var(--surface); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.pay-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: start; margin-bottom: 88px; }
.pay-sec .lede { margin-top: 26px; color: var(--text-2); }
.ledger { background: #fff; border: 1px solid var(--line); border-radius: var(--r); padding: 32px 34px 30px; }
.ledger h3 { font-size: 17px; letter-spacing: -.01em; margin-bottom: 10px; }
.ledger dl { margin: 0; }
.ledger dl > div { display: grid; grid-template-columns: 1fr auto; gap: 24px; align-items: baseline; padding: 16px 0; border-bottom: 1px solid var(--line); }
.ledger dt { color: var(--text-2); font-size: 16px; }
.ledger dd { margin: 0; font-weight: 600; font-size: 16px; text-align: right; }
.ledger dd.big { font-size: 30px; letter-spacing: -.03em; line-height: 1; }
.ledger .free dd { font-size: 30px; letter-spacing: -.03em; line-height: 1; }
.ledger .free dt { color: var(--text); font-weight: 500; }
.ledger .price dd { font-size: 30px; letter-spacing: -.03em; line-height: 1; }
.ledger .price dt { color: var(--text); font-weight: 500; }
.ledger dt small { display: block; margin-top: 4px; font-size: 13px; font-weight: 400; color: var(--text-2); }
.ledger-note { margin: 18px 0 0; font-size: 14px; color: var(--text-2); line-height: 1.5; }
.ledger .total { border-bottom: 0; border-top: 1px solid var(--line-strong); margin-top: -1px; padding-top: 20px; }
.ledger .total dd { max-width: 22ch; }
.pay-sec .compare { background: #fff; }
.pay-sec .compare .us { background: #FBF3E0; }
.pay-sec .compare .row > .k { padding-left: 24px; }
.intro .textlink { display: inline-block; margin-top: 22px; font-size: 16px; }

/* phone-first showcase */
.phone-sec { background: var(--ink); color: var(--on-dk); }
.phone-sec .big-h2 { color: #fff; }
.phone-sec .lede { color: var(--on-dk-2); }
.phone-grid { display: grid; grid-template-columns: .85fr 1.15fr; gap: 72px; align-items: center; }
.ticks, .promise { list-style: none; padding: 0; margin: 40px 0 0; border-top: 1px solid var(--line); }
.ticks li, .promise li { padding: 18px 0; border-bottom: 1px solid var(--line); display: grid; grid-template-columns: 240px 1fr; gap: 24px; }
.ticks b, .promise b { font-weight: 600; font-size: 17px; color: var(--text); }
.ticks span, .promise span { color: var(--text-2); font-size: 16px; }
.phone-sec .ticks, .phone-sec .ticks li { border-color: var(--line-dk); }
.phone-sec .ticks b { color: #fff; }
.phone-sec .ticks span { color: var(--on-dk-2); }
/* example client site: desktop browser with the phone version in front */
.showcase { position: relative; padding: 0 56px 84px 0; }
.browser { background: #fff; border-radius: 8px; overflow: hidden; box-shadow: 0 0 0 1px rgba(255, 255, 255, .12), 0 30px 70px rgba(0, 0, 0, .4); }
.browser .bar { background: #E9E7E1; padding: 10px 14px; display: flex; justify-content: center; }
.browser .bar span { background: #fff; color: #5A616B; font-size: 12px; line-height: 1; padding: 6px 14px; border-radius: 4px; min-width: 46%; text-align: center; }
.browser .view { aspect-ratio: 1440 / 862; overflow: hidden; }
.browser .view img { width: 100%; height: auto; display: block; }
.device { position: absolute; right: 0; bottom: 0; width: 210px; aspect-ratio: 9 / 19.3; background: #07090D; border-radius: 36px; padding: 7px; box-shadow: 0 0 0 1px rgba(255, 255, 255, .16), 0 24px 60px rgba(0, 0, 0, .5); }
.device::before { content: ""; position: absolute; top: 15px; left: 50%; width: 62px; height: 18px; margin-left: -31px; background: #07090D; border-radius: 10px; z-index: 3; }
.screen { width: 100%; height: 100%; border-radius: 29px; overflow: hidden; background: #fff; position: relative; container-type: size; }
.screen .scroller { width: 100%; display: block; animation: demo-scroll 26s ease-in-out infinite; }
.device:hover .scroller { animation-play-state: paused; }
@keyframes demo-scroll { 0%, 10% { transform: translateY(0); } 48%, 58% { transform: translateY(calc(-100% + 100cqh)); } 92%, 100% { transform: translateY(0); } }
@media (prefers-reduced-motion: reduce) { .screen .scroller { animation: none; } }
.demo-tag { position: absolute; left: 0; bottom: 30px; font-size: 13px; color: var(--on-dk-2); }

/* BG town pages: SEO proof */
.seo-proof { margin-top: 120px; padding-top: 96px; border-top: 1px solid var(--line); scroll-margin-top: 72px; }
.why-matters { margin-top: 96px; }
.why-matters h3 { font-size: clamp(26px, 2.4vw, 34px); }
.why-matters .promise.cols { margin-top: 28px; }
.tile-link { display: inline-block; margin-top: 14px; font-size: 15px; }
.towns-grid { display: grid; grid-template-columns: .85fr 1.15fr; gap: 72px; align-items: center; }
.client-tag { margin: 0 0 22px; font-size: clamp(18px, 1.45vw, 20px); font-style: italic; color: var(--text-2); letter-spacing: -.01em; }
.client-tag b { color: var(--text); font-weight: 500; white-space: nowrap; }
.client-tag.on-dk { color: var(--on-dk-2); }
.client-tag.on-dk b { color: #fff; }
.big-num { margin: 0 0 6px; font-size: clamp(72px, 7vw, 112px); font-weight: 500; letter-spacing: -.05em; line-height: .9; color: var(--text); }
.seo-proof .big-h2 { max-width: 15ch; }
.tw-facts { list-style: none; padding: 0; margin: 36px 0 0; border-top: 1px solid var(--line-strong); }
.tw-facts li { display: grid; grid-template-columns: 120px 1fr; gap: 20px; padding: 14px 0; border-bottom: 1px solid var(--line); font-size: 15px; }
.tw-facts b { font-weight: 600; }
.tw-facts span { color: var(--text-2); }
.tw-stack { position: relative; aspect-ratio: 1 / .86; }
.tw-stack .browser { position: absolute; width: 78%; box-shadow: 0 0 0 1px var(--line), 0 18px 50px rgba(14, 23, 38, .16); }
.tw-stack .browser .view { aspect-ratio: 1440 / 900; }
.tw-stack .bar span { font-size: 11px; min-width: 0; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; max-width: 92%; }
.tw-a { top: 0; left: 0; }
.tw-b { top: 17%; left: 9%; }
.tw-c { position: absolute; right: 0; bottom: 0; width: 36%; margin: 0; background: #fff; border-radius: 6px; overflow: hidden; box-shadow: 0 0 0 1px var(--line), 0 22px 60px rgba(14, 23, 38, .22); }
.tw-c img { display: block; width: 100%; height: auto; }

/* business mosaic */
.mosaic { display: grid; grid-template-columns: repeat(4, 1fr); grid-auto-rows: 230px; gap: 8px; }
.mosaic figure { margin: 0; position: relative; overflow: hidden; background: var(--ink); }
.mosaic img { width: 100%; height: 100%; object-fit: cover; display: block; }
.mosaic figcaption { position: absolute; left: 0; bottom: 0; background: var(--ink); color: #fff; font-size: 14px; font-weight: 500; padding: 9px 14px; line-height: 1.2; }
.mosaic .m-big { grid-column: span 2; grid-row: span 2; }
.mosaic .m-wide { grid-column: span 2; }

/* comparison */
.compare { border-top: 1px solid var(--line-strong); }
.compare .row { display: grid; grid-template-columns: 1.1fr 1fr 1fr; border-bottom: 1px solid var(--line); }
.compare .row > * { padding: 20px 24px; }
.compare .row > .k { padding-left: 0; }
.compare .row.head > * { font-size: 15px; font-weight: 600; padding-top: 18px; padding-bottom: 18px; }
.compare .row.head .them { color: var(--text-2); }
.compare .k { font-weight: 500; color: var(--text); }
.compare .us { background: var(--surface); font-weight: 600; color: var(--text); }
.compare .row.head .us { box-shadow: inset 0 3px 0 var(--accent); }
.compare .them { color: var(--text-2); }

/* process */
.how-sec { background: var(--surface); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 48px; }
.step { border-top: 1px solid var(--line-strong); padding-top: 26px; }
.step .n { display: block; font-size: 15px; font-weight: 600; color: var(--text-2); margin-bottom: 40px; font-variant-numeric: tabular-nums; }
.step h3 { font-size: 24px; margin-bottom: 12px; }
.step p { color: var(--text-2); font-size: 16px; max-width: 38ch; }

/* founder */
/* owner section: type only, no photo */
.why-head { display: grid; grid-template-columns: 5fr 7fr; gap: 64px; align-items: start; }
.why-head .big-h2 { max-width: none; }
.hello { margin: 0 0 18px; font-size: clamp(34px, 3.4vw, 48px); font-weight: 600; letter-spacing: -.028em; line-height: 1.05; color: var(--text); }
.quote { margin: 0; font-size: clamp(19px, 1.6vw, 21px); line-height: 1.55; letter-spacing: -.016em; color: var(--text); max-width: 32ch; }
.promise.cols { display: grid; grid-template-columns: repeat(3, 1fr); gap: 40px; border-top: 0; margin-top: 88px; }
.promise.cols li { display: block; border-bottom: 0; border-top: 1px solid var(--line-strong); padding: 22px 0 0; }
.promise.cols b { display: block; margin-bottom: 8px; }
.promise.cols span { display: block; max-width: 34ch; }
.promise.two-up { grid-template-columns: repeat(2, 1fr); gap: 36px 40px; margin-top: 0; }
/* about page body */
.about-body .split { display: grid; grid-template-columns: 5fr 7fr; gap: 64px; align-items: start; }
.about-body .split + .split { margin-top: 96px; padding-top: 0; }
.about-body .split > h2 { font-size: clamp(28px, 2.6vw, 38px); }
.about-body .prose p { font-size: 19px; line-height: 1.65; }

/* offer + form */
.offer { background: var(--ink); color: #fff; }
.offer-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 88px; align-items: start; }
.offer .amt { display: block; font-size: 64px; font-weight: 500; letter-spacing: -.04em; line-height: 1; color: var(--accent); margin-bottom: 22px; }
.offer h1, .offer h2 { font-size: clamp(36px, 3.8vw, 54px); margin-bottom: 22px; max-width: 14ch; }
.offer p { color: var(--on-dk-2); font-size: 18px; max-width: 44ch; }
.offer ul { list-style: none; padding: 0; margin: 36px 0 0; border-top: 1px solid var(--line-dk); }
.offer ul li { padding: 16px 0; border-bottom: 1px solid var(--line-dk); color: var(--on-dk); font-size: 16px; display: grid; grid-template-columns: 140px 1fr; gap: 20px; }
.offer ul li b { font-weight: 600; color: #fff; }
.form { background: #fff; color: var(--text); border-radius: var(--r); padding: 40px; }
.form h3, .form .form-title { font-size: 24px; margin-bottom: 6px; }
.form .sub { color: var(--text-2); font-size: 15px; margin-bottom: 26px; }
.field { margin-bottom: 18px; }
.field label { display: block; font-weight: 500; font-size: 14px; margin-bottom: 7px; color: var(--text); }
.field label small { font-weight: 400; color: var(--text-2); font-size: 13px; }
.field input, .field select, .field textarea { width: 100%; font: 400 16px/1.4 var(--font); padding: 13px 14px; border: 1px solid #CFCBC2; border-radius: var(--r); background: #fff; color: var(--text); transition: border-color .15s; }
.field input:hover, .field select:hover { border-color: #A9A499; }
.field textarea { min-height: 110px; resize: vertical; }
.field input:focus, .field select:focus, .field textarea:focus { outline: 0; border-color: var(--ink); box-shadow: 0 0 0 3px rgba(242, 178, 46, .45); }
.two { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.form .btn { width: 100%; margin-top: 8px; }
.form .fine { font-size: 13px; color: var(--text-2); margin-top: 14px; max-width: none; }
.hp { position: absolute; left: -9999px; }

/* faq */
.faq { max-width: 860px; border-top: 1px solid var(--line-strong); }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary { list-style: none; cursor: pointer; padding: 24px 48px 24px 0; position: relative; font-size: 19px; font-weight: 500; letter-spacing: -.01em; color: var(--text); }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::before, .faq summary::after { content: ""; position: absolute; right: 6px; top: 50%; width: 14px; height: 1.5px; background: var(--text); }
.faq summary::after { transform: rotate(90deg); transition: transform .2s; }
.faq details[open] summary::after { transform: rotate(0); }
.faq details p { color: var(--text-2); max-width: 64ch; padding-bottom: 24px; margin: -6px 0 0; }

/* final cta */
.callband { position: relative; background: var(--ink) url("/media/photo-chef.jpg") center 40% / cover no-repeat; color: #fff; }
.callband::before { content: ""; position: absolute; inset: 0; background: rgba(9, 15, 25, .72); }
.callband .wrap { position: relative; display: flex; justify-content: space-between; align-items: center; gap: 32px; padding-top: 120px; padding-bottom: 120px; flex-wrap: wrap; }
.callband h2 { font-size: clamp(38px, 4.4vw, 62px); max-width: 14ch; }
.callband .btn.navy { background: var(--accent); border-color: var(--accent); color: var(--ink); }
.callband .btn.navy:hover { background: var(--accent-2); border-color: var(--accent-2); }

/* footer */
.site-footer { background: var(--ink); color: var(--on-dk-2); padding: 72px 0 40px; font-size: 15px; }
.foot-grid { display: grid; grid-template-columns: 1.6fr 1fr 1fr 1fr; gap: 40px; }
.foot-grid p { margin-top: 18px; max-width: 34ch; }
.site-footer .plate { color: #fff; }
.site-footer .foot-h { font-size: 14px; font-weight: 600; letter-spacing: 0; color: #fff; margin: 0 0 16px; }
.site-footer ul { list-style: none; padding: 0; margin: 0; }
.site-footer li { margin-bottom: 10px; }
.site-footer a { text-decoration: none; color: var(--on-dk-2); transition: color .15s; }
.site-footer a:hover { color: #fff; }
.foot-base { border-top: 1px solid var(--line-dk); margin-top: 56px; padding-top: 24px; display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; font-size: 14px; }

/* simple inner pages */
.page-hero { background: var(--ink); color: #fff; padding: 120px 0 96px; }
.page-hero.tall { min-height: 60vh; }
.page-hero h1 { font-size: clamp(44px, 5vw, 72px); max-width: 15ch; letter-spacing: -.03em; }
.page-hero p { font-size: 19px; color: #C9D0DA; max-width: 50ch; margin-top: 24px; }
.page-hero .btn { margin-top: 18px; }
.offer.page { padding-top: 104px; }
.offer .after { margin-top: 28px; }
.prose { max-width: 720px; }
.prose h2 { font-size: 28px; margin: 48px 0 14px; }
.prose h2:first-child { margin-top: 0; }
.prose p, .prose li { color: #343B45; }
.prose .promise { margin-top: 8px; }

/* industry pages */
.ind-hero { position: relative; overflow: hidden; padding: 136px 0 120px; }
.ind-hero .ind-bg { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; z-index: 0; }
.ind-hero .wrap { position: relative; z-index: 2; }
.ind-hero h1 { max-width: 18ch; }
.crumbs { margin: 0 0 22px !important; font-size: 14px !important; color: var(--on-dk-2) !important; }
.crumbs a { color: var(--on-dk); text-decoration: none; }
.crumbs a:hover { text-decoration: underline; }
.page-hero .ctas { display: flex; align-items: center; gap: 24px; flex-wrap: wrap; margin-top: 34px; }
.price-note { font-size: 15px; color: #C9D0DA; }
.price-note b { color: var(--accent); font-weight: 600; }
.searches { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 10px; }
.searches li { background: #fff; border: 1px solid var(--line); border-radius: var(--r); padding: 13px 16px; font-size: 16px; color: var(--text); }
.searches li::before { content: "\201C"; color: var(--text-2); }
.searches li::after { content: "\201D"; color: var(--text-2); }
.about-body .note { margin: 18px 0 0; font-size: 15px; color: var(--text-2); max-width: 60ch; }
.page-list { list-style: none; padding: 0; margin: 0; columns: 2; column-gap: 40px; border-top: 1px solid var(--line-strong); padding-top: 8px; }
.page-list li { break-inside: avoid; padding: 11px 0; border-bottom: 1px solid var(--line); font-size: 16px; }
.ind-faq { padding-top: 0; }
.mosaic-more { margin: 28px 0 0; }
/* area pages */
.area-note { font-size: 19px; color: var(--text); margin: 0 0 24px; max-width: 52ch; }
.area-lead { color: var(--text-2); margin: 0 0 18px; max-width: 52ch; }
.stats { display: grid; grid-template-columns: 1fr 1fr; gap: 0 32px; margin: 0; border-top: 1px solid var(--line-strong); }
.stats > div { padding: 18px 0; border-bottom: 1px solid var(--line); }
.stats dt { font-size: 14px; color: var(--text-2); margin-bottom: 6px; }
.stats dd { margin: 0; font-size: 30px; font-weight: 600; letter-spacing: -.03em; line-height: 1; }
.town-list { columns: 3; }
.area-source { font-size: 13px; color: var(--text-2); margin: 40px 0 0; max-width: 80ch; }
.h-link { text-decoration: none; }
.area-hero { padding: 88px 0 80px; }
.area-hero-grid { display: grid; grid-template-columns: 1.05fr .95fr; gap: 56px; align-items: center; }
.area-hero h1 { max-width: 14ch; }
.area-map { margin: 0; }
.area-map svg { width: 100%; height: auto; display: block; overflow: visible; }
.area-map .ring { fill: none; stroke: rgba(255, 255, 255, .12); stroke-dasharray: 3 6; }
.area-map .spoke { stroke: rgba(255, 255, 255, .13); }
.area-map .dot { fill: #A2AAB6; }
.area-map .lbl { font: 500 12.5px var(--font); fill: #C9D0DA; }
.area-map .halo { fill: rgba(242, 178, 46, .2); }
.area-map .here { fill: var(--accent); }
.area-map .here-lbl { font-size: 17px; font-weight: 600; fill: #fff; }
.area-map figcaption { font-size: 13px; color: var(--on-dk-2); margin-top: 10px; text-align: center; }
.stats-band { background: var(--surface); border-bottom: 1px solid var(--line); padding: 56px 0 60px; }
.stats-band .area-note { margin: 0 0 30px; }
.stats-row { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--line-strong); }
.stats-row > div { padding: 24px 24px 0 0; }
.stats-row > div + div { border-left: 1px solid var(--line); padding-left: 24px; }
.stats-row b { display: block; font-size: clamp(34px, 3.4vw, 48px); font-weight: 600; letter-spacing: -.035em; line-height: 1; margin-bottom: 10px; }
.stats-row span { font-size: 14px; color: var(--text-2); line-height: 1.4; display: block; }
.bar-rows { list-style: none; padding: 0; margin: 0; border-top: 1px solid var(--line-strong); }
.bar-rows a { display: grid; grid-template-columns: 210px 1fr 60px; gap: 18px; align-items: center; padding: 12px 0; border-bottom: 1px solid var(--line); text-decoration: none; }
.bar-rows b { font-weight: 600; font-size: 16px; }
.bar-rows .bar { height: 10px; background: var(--surface); }
.bar-rows .bar i { display: block; height: 100%; background: var(--ink); transition: background-color .15s; }
.bar-rows a:hover .bar i { background: var(--accent); }
.bar-rows a:hover b { text-decoration: underline; text-underline-offset: 4px; text-decoration-thickness: 1px; }
.bar-rows .n { text-align: right; color: var(--text-2); font-size: 15px; }
.decades { display: flex; align-items: flex-end; gap: 8px; }
.dcol { flex: 1; min-width: 0; display: flex; flex-direction: column; align-items: center; justify-content: flex-end; }
.dcol .v { font-size: 13px; font-weight: 600; margin-bottom: 6px; }
.dcol .b { width: 100%; background: #CFCBC1; }
.dcol.old .b { background: var(--accent); }
.dcol .l { align-self: stretch; text-align: center; border-top: 1px solid var(--line-strong); padding-top: 8px; font-size: 12px; color: var(--text-2); white-space: nowrap; }
.area-searches { margin-top: 32px; }
.town-list .mi { color: var(--text-2); font-size: 14px; margin-left: 6px; }
.big-num.on-dk { color: #fff; }
.h-link:hover { text-decoration: underline; text-decoration-thickness: 2px; text-underline-offset: 6px; }
.ind-list { list-style: none; padding: 0; margin: 0; border-top: 1px solid var(--line-strong); }
.ind-list a { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.3fr); gap: 24px; align-items: baseline; padding: 18px 0; border-bottom: 1px solid var(--line); text-decoration: none; transition: color .15s; }
.ind-list b { font-size: 18px; font-weight: 600; color: var(--text); }
.ind-list span { font-size: 15px; color: var(--text-2); }
.ind-list a:hover b { text-decoration: underline; text-underline-offset: 4px; text-decoration-thickness: 1px; }
.page-list a { text-decoration: none; }
.page-list a:hover { text-decoration: underline; }
.about-body .ledger { max-width: 560px; }

/* sticky mobile CTA */
.mcta { display: none; }

/* scroll reveal (subtle; off for reduced motion) */
.js .reveal { opacity: 0; transform: translateY(10px); transition: opacity .7s ease, transform .7s ease; }
.js .reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) { .js .reveal { opacity: 1; transform: none; transition: none; } }

/* ---------- tablet & phone ---------- */
@media (max-width: 1100px) {
  .hero-phone { display: none; }
  .phone-grid, .offer-grid, .pay-grid, .towns-grid { grid-template-columns: 1fr; gap: 56px; }
  .why-head, .about-body .split { grid-template-columns: 1fr; gap: 28px; }
  .promise.cols { grid-template-columns: 1fr 1fr; }
  .statement { gap: 56px; }
}
@media (max-width: 900px) {
  :root { --gutter: 20px; }
  body { font-size: 16px; }
  .util { font-size: 13px; padding: 8px var(--gutter); }
  .site-header .wrap { height: 60px; }
  .site-nav { display: none; position: absolute; left: 0; right: 0; top: 100%; background: var(--paper); flex-direction: column; gap: 0; padding: 4px var(--gutter) 16px; border-bottom: 1px solid var(--line); font-size: 17px; }
  .site-nav.open { display: flex; }
  .site-nav li a { display: block; padding: 14px 0; border-bottom: 1px solid var(--line); color: var(--text); }
  .site-header .btn { display: none; }
  .menu-btn { display: inline-block; font: 500 15px/1 var(--font); background: none; border: 1px solid var(--line-strong); color: var(--text); border-radius: var(--r); padding: 9px 13px; cursor: pointer; }
  .hero { height: auto; min-height: 560px; align-items: flex-end; }
  .hero .copy { padding: 96px var(--gutter) 64px; }
  .hero h1 { font-size: clamp(40px, 11vw, 56px); }
  .hero p { font-size: 17px; }
  .hero .ctas { gap: 20px; margin-top: 28px; }
  .tint { background: rgba(9, 15, 25, .68); }
  .photo { object-position: 50% 50%; }
  .vid-toggle { bottom: auto; top: 14px; left: auto; right: 14px; }
  .proof { grid-template-columns: 1fr 1fr; }
  .proof div, .proof div:first-child { padding: 22px 16px 22px 0; border-left: 0; }
  .proof div:nth-child(even) { padding-left: 16px; border-left: 1px solid var(--line); }
  .proof div:nth-child(-n+2) { border-bottom: 1px solid var(--line); }
  .proof b { font-size: 21px; }
  .proof div { font-size: 14px; }
  section.block { padding: 72px 0; }
  .statement { padding: 72px 0; grid-template-columns: 1fr; gap: 40px; }
  .statement h2 { font-size: clamp(34px, 9vw, 44px); }
  .statement p { font-size: 17px; }
  .collage { height: 340px; gap: 6px; }
  .marquee .track { grid-template-columns: repeat(3, 1fr); padding: 0; }
  .marquee span { font-size: 13px; padding: 14px 6px; border-bottom: 1px solid var(--line); }
  .marquee span:nth-child(6n+1) { border-left: 1px solid var(--line); }
  .marquee span:nth-child(3n+1) { border-left: 0; }
  .marquee span:nth-child(n+10) { border-bottom: 0; }
  .sec-head { display: block; margin-bottom: 36px; }
  .sec-head h2, .big-h2 { font-size: clamp(32px, 8.4vw, 40px); }
  .sec-head p { margin-top: 16px; font-size: 17px; }
  .tiles, .steps, .two, .foot-grid { grid-template-columns: 1fr; }
  .tiles { gap: 40px; }
  .steps { gap: 32px; }
  .step .n { margin-bottom: 18px; }
  .ticks li, .promise li, .offer ul li { grid-template-columns: 1fr; gap: 4px; }
  .mosaic { grid-template-columns: 1fr 1fr; grid-auto-rows: 150px; gap: 6px; }
  .mosaic figcaption { font-size: 13px; padding: 7px 10px; }
  .showcase { padding: 0 34px 64px 0; }
  .device { width: 132px; border-radius: 24px; padding: 5px; }
  .device::before { top: 10px; width: 40px; height: 12px; margin-left: -20px; }
  .screen { border-radius: 19px; }
  .browser .bar { padding: 7px 10px; }
  .browser .bar span { font-size: 10px; padding: 4px 10px; }
  .showcase { padding-bottom: 0; min-height: 330px; }
  .device { bottom: 36px; }
  .demo-tag { position: static; display: block; margin-top: 28px; font-size: 13px; max-width: calc(100% - 156px); }
  /* comparison becomes one card per question: us vs. them, each value labeled */
  .compare .row.head { display: none; }
  .compare .row { display: block; padding: 20px 16px; }
  .compare .row > .k, .pay-sec .compare .row > .k { display: block; padding: 0 0 12px; font-size: 16px; font-weight: 600; }
  .compare .row > .us, .compare .row > .them { display: grid; grid-template-columns: 116px 1fr; gap: 12px; align-items: baseline; padding: 10px 12px; font-size: 15px; line-height: 1.4; }
  .compare .row > .us { box-shadow: inset 3px 0 0 var(--accent); }
  .compare .us::before, .compare .them::before { font-size: 13px; font-weight: 500; color: var(--text-2); }
  .compare .us::before { content: "Multitude Creative"; }
  .compare .them::before { content: "Typical setup"; }
  .form { padding: 28px 20px; }
  .two { gap: 0; }
  .searches { grid-template-columns: 1fr; }
  .ind-list a { grid-template-columns: 1fr; gap: 4px; padding: 16px 0; }
  .page-list { columns: 1; }
  .town-list { columns: 2; }
  .area-hero { padding: 56px 0 48px; }
  .area-hero-grid { grid-template-columns: 1fr; gap: 32px; }
  .area-map .lbl { font-size: 15px; }
  .area-map .here-lbl { font-size: 20px; }
  .stats-band { padding: 40px 0; }
  .stats-row { grid-template-columns: 1fr 1fr; }
  .stats-row > div { padding: 20px 12px 20px 0; border-bottom: 1px solid var(--line); }
  .stats-row > div + div { padding-left: 16px; }
  .stats-row > div:nth-child(3) { border-left: 0; padding-left: 0; }
  .bar-rows a { grid-template-columns: 1fr 52px; gap: 6px 12px; }
  .bar-rows .bar { grid-column: 1 / -1; grid-row: 2; }
  .decades { gap: 3px; }
  .dcol .v { font-size: 10px; }
  .dcol .l { font-size: 9px; }
  .stats dd { font-size: 24px; }
  .page-hero .ctas { flex-direction: column; align-items: stretch; gap: 14px; }
  .page-hero .ctas .price-note { text-align: center; }
  .ind-hero { padding: 72px 0 64px; }
  .page-hero .ctas .btn { width: 100%; text-align: center; }
  .seo-proof { margin-top: 72px; padding-top: 64px; }
  .why-matters { margin-top: 64px; }
  .why-matters .promise.cols { margin-top: 20px; }
  .tw-facts li { grid-template-columns: 1fr; gap: 2px; }
  .tw-stack .bar span { font-size: 8px; padding: 3px 6px; }
  .quote { font-size: 19px; }
  .hello { font-size: 27px; margin-bottom: 12px; }
  .promise.cols, .promise.two-up { grid-template-columns: 1fr; gap: 28px; margin-top: 48px; }
  .about-body .split .promise { margin-top: 0; }
  .about-body .split + .split { margin-top: 64px; }
  .about-body .prose p { font-size: 17px; }
  .offer-grid, .pay-grid { gap: 40px; }
  .pay-grid { margin-bottom: 56px; }
  .ledger { padding: 22px 20px; }
  .ledger dl > div { gap: 14px; }
  .ledger dt, .ledger dd { font-size: 15px; }
  .hero-note { font-size: 14px !important; }
  .inline-cta .btn { width: 100%; text-align: center; }
  .inline-cta p { max-width: none; }
  .proof b { font-size: 19px; }
  .callband .wrap { padding-top: 80px; padding-bottom: 80px; }
  .page-hero { padding: 72px 0 56px; }
  .offer.page { padding-top: 64px; }
  .mcta { display: block; position: fixed; left: 12px; right: 12px; bottom: 12px; z-index: 60; background: var(--accent); color: var(--ink); text-align: center; padding: 16px 12px; border-radius: var(--r); font: 600 16px/1 var(--font); text-decoration: none; box-shadow: 0 8px 24px rgba(9, 15, 25, .25); transform: translateY(140%); transition: transform .25s ease; }
  .mcta.show { transform: none; }
}